NuVinci Cycling Shifters
Euro Bike Shifter Line
NuVinci Cycling, a division of Fallbrook Technologies, offers a continuously variable (stepless) transmissions for bicycles. Fallbrook asked Ideaz to design a new line of bicycle shifters, as well as graphics and on-product branding to update their line up for Europe, where commuting is extremely popular.
We redesigned the housing shape and ergonomics for all three price points, developed logos and visual communication icons for shifters and hub graphics. The result was a clean, modern look that compliments most urban commuter bicycles, and is simple and intuitive.
(NuVinci has been recently rebranded in Europe as enviolo).