Nuvinci is popular with commuters, especially in Europe. Recently, they decided it was time for a refresh. IDEAZ created an updated aesthetic as well as on-product graphics that differentiated the new models as well as modernizing the look of an existing product.
We did our homework by reviewing voice-of-customer feedback, related products, and competitive products prior to putting pen to paper.
The result was a clean, modern look that compliments most urban commuter bicycles, and is simple and intuitive.