Objectives

Nuvinci is popular with commuters, especially in Europe. Recently, they decided it was time for a refresh. IDEAZ created an updated aesthetic as well as on-product graphics that differentiated the new models as well as modernizing the look of an existing product.

Journey

We did our homework by reviewing voice-of-customer feedback, related products, and competitive products prior to putting pen to paper.

Result

The result was a clean, modern look that compliments most urban commuter bicycles, and is simple and intuitive. 

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